value proposition

n. The unique set of benefits that you offer to customers to sucker them into buying your product or service. Sometimes shortened to "value prop," as in "What's your value prop?" Word.

Business English jargon and slang. 2014.

Look at other dictionaries:

  • value proposition — UK US noun [C] MARKETING ► a reason given by a seller for buying their particular product or service, based on the value it offers customers: »The value proposition of car sharing has to be extremely high to succeed against the transportation… …   Financial and business terms

  • Value Proposition — Der Begriff Nutzenversprechen (englisch value proposition), auch Wertversprechen, stammt aus der Wirtschaft und ist während der New Economy populär geworden. Es beschreibt, welchen Nutzen ein Unternehmen seinen Kunden verspricht.… …   Deutsch Wikipedia

  • Value Proposition — A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than… …   Investment dictionary

  • value proposition — 1. Gen Mgt a proposed plan for making a profit (slang) 2. Mktg a statement by an organization of the way in which it can provide value for a prospective customer. A value proposition is a marketing tool that explains why customers can benefit… …   The ultimate business dictionary

  • value-Proposition — See Success Proposition …   Dictionary of sociology

  • value proposition — n. statement of the way a business suggests to use its resources to supply greater value to its clients …   English contemporary dictionary

  • value proposition — / vælju: prɒpəˌzɪʃ(ə)n/ noun a statement by an organisation of the way in which it can provide value for a customer …   Marketing dictionary in english

  • value proposition — noun The benefit (such as profit or convenience) offered by an organisations product or service …   Wiktionary

  • Customer value proposition — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Employer value proposition — An Employer Value Proposition is shorthand for both employer value proposition and employee value proposition. It describes a fair deal struck between an employer who derives value from the relationship and an employee who derives value from the… …   Wikipedia

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